Type & Layout

Edition: 2nd
Release: 2005-03
Publisher: The Worsley Press
Binding: Paperback
ISBN/ASIN: 1875750223



Type & Layout: Are You Communicating or Just Making Pretty Shapes

• ISBN13: 9781875750221
• Condition: New
• Notes: BRAND NEW FROM PUBLISHER! 100% Satisfaction Guarantee. Tracking provided on most orders. Buy with Confidence! Millions of books sold!

With additional material by Geoffrey Heard and the original foreword by advertising guru the late David Ogilvy, this is a book for anyone who has a say in what appears in print and needs to know whether, as well as looking good, it will do its job by being read. Free download Type & Layout books collection in PDF, EPUB, FB2, MOBI, and TXT formats. Out of print for several years, this expanded and updated edition of the book is based on research carried out by the author in Sydney. Parts were first published in a brochure Communicating or Just Making Pretty Shapes by the Newspaper Advertising Bureau. It created a furor in the publishing and advertising industry because while it supports some old mores, it demolishes others. As David Ogilvy says in the foreword: "Hitherto designers have had to rely on their guesses as to what works best. Best deals ebooks download Type & Layout on amazon.. all too often they guess wrong. Thanks to Colin Wheildon they no longer have to guess. No guesswork here. Only facts." Previously published as Type & Layout: How Typography and Design can Get Your Message Across or Get in the Way, by Strathmoor Press, Inc., Berkeley, California, USA. ISBN 0962489158 Type & Layout: Are You Communicating or Just Making Pretty Shapes with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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