Point Made

Point Made: How to Write Like the Nation's Top Advocates

With Point Made, legal writing expert Ross Guberman throws a life preserver to attorneys, who are under more pressure than ever to produce compelling prose. What is the strongest opening for a motion or brief? How to draft winning headings? How to tell a persuasive story when the record is dry and dense? The answers are "more science than art," says Guberman, who has analyzed stellar arguments by distinguished attorneys to develop step-by-step instructions for achieving the results you want.
The author takes an empirical approach, drawing heavily on the writings of the nation's 50 most influential lawyers, including Barack Obama, John Roberts, Elena Kagan, Ted Olson, and David Boies. Their strategies, demystified and broken down into specific, learnable techniques, become a detailed writing guide full of practical models. In FCC v. Fox, for example, Kathleen Sullivan conjures the potentially dangerous, unintended consequences of finding for the other side (the "Why Should I Care?" technique). Arguing against allowing the FCC to continue fining broadcasters that let the "F-word" slip out, she highlights the chilling effect these fines have on America's radio and TV stations, "discouraging live programming altogether, with attendant loss to valuable and vibrant programming that has long been part of American culture."
Each chapter of Point Made focuses on a typically tough challenge, providing a strategic roadmap and practical tips along with annotated examples of how prominent attorneys have resolved that challenge in varied trial and appellate briefs. Short examples and explanations with engaging titles--"Brass Tacks," "Talk to Yourself," "Russian Doll"--deliver weighty materials with a light tone, making the guidelines easy to remember and apply.

Clinical Microbiology Made Ridiculously Simple

Clinical Microbiology Made Ridiculously Simple

A brief, clear, thorough, and highly enjoyable approach to clinical microbiology, brimming with mnemonics, humor, summary charts and illustrations, from AIDS to flesh-eating bacteria to ebola, mad cow disease, hantavirus, anthrax, smallpox, botulism, etc. Excellent Board review. Extensive updates, including new chapter on hospital-acquired gram-negative bacteria.

Made to Stick

Made to Stick: Why Some Ideas Survive and Others Die

• Business
• Parenting
• Business Strategy
• Entrepreunial Planning
• Idea Planning

Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.

Data Modeling Made Simple with PowerDesigner Pdf

Edition: First
Release: 2011-11-01
Publisher: Technics Publications
Binding: Paperback
ISBN/ASIN: 0977140091



Data Modeling Made Simple with PowerDesigner (Take It With You)

Data Modeling Made Simple with PowerDesigner will provide the business or IT professional with a practical working knowledge of data modeling concepts and best practices, and how to apply these principles with PowerDesigner. Free download Data Modeling Made Simple with PowerDesigner books collection in PDF, EPUB, FB2, MOBI, and TXT formats. You'll build many PowerDesigner data models along the way, increasing your skills in first the fundamentals and later in the book the more advanced features of PowerDesigner. This book combines real-world experience and best practices to help you master the following ten objectives: You will know when a data model is needed and which PowerDesigner models are the most appropriate for each situation You will be able to read a data model of any size and complexity with the same confidence as reading a book You will know when to apply and how to make use of all the key features of PowerDesigner You will be able to build, step-by-step in PowerDesigner, a pyramid of linked data models, including a conceptual data model, a fully normalized relational data model, a physical data model, and an easily navigable dimensional model You will be able to apply techniques such as indexing, transforms, and forward engineering to turn a logical data model into an efficient physical design You will improve data governance and modeling consistency within your organization by leveraging features such as PowerDesigner's reference models, Glossary, domains, and model comparison and model mapping techniques You will be able to use PowerDesigner to make your data model(s) the center of all your data management initiatives: MDM, Data Warehousing, Business Intelligence, ERP, Data Governance, SOA/XML, Agile development You will know how to integrate your PowerDesigner models with externally-managed files, including the import and export of data using Excel and Requirements documents You will know where you can take advantage of the entire PowerDesigner model set, to increase the success rate of corporate-wide initiatives such as business intelligence and enterprise resource planning (ERP) You will understand the key differentiators between PowerDesigner and other data modeling tools you may have used before This book contains six sections: Section I introduces data modeling along with its purpose and variations. Also included is an explanation of the important role of a data modeling tool, the key features required of any data modeling tool, and an introduction to the essential features of PowerDesigner. Section II explains all of the components on a data model including entities, data elements, relationships, and keys, and describes how to create and manage these objects in PowerDesigner. Best deals ebooks download Data Modeling Made Simple with PowerDesigner on amazon.Also included is a discussion of the importance of quality names and definitions for your objects. Section III dives into the relational and dimensional subject area, logical, and physical data models, and describes how PowerDesigner supports these models and the connections between them. Learn how to get information into and out of PowerDesigner, and improve the quality of your data models with a cross-reference of key PowerDesigner features with the Data Model Scorecard®. Section IV contains a PowerDesigner workshop designed to consolidate everything for you. Section V focuses on additional PowerDesigner features (some of which have already been introduced) which make life easier for data modelers. Section VI discusses PowerDesigner topics beyond data modeling, including the XML physical model and the other types of model available in PowerDesigner; it also discusses the role of PowerDesigner in data management, using the DAMA Data Management Body of Knowledge (DAMA-DMBOK) framework. Data Modeling Made Simple with PowerDesigner (Take It With You) with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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Download Data Modeling Made Simple with CA ERwin Data Modeler r8 Pdf

Edition: First
Release: 2011-08-15
Publisher: Technics Publications, LLC
Binding: Paperback
ISBN/ASIN: 1935504096



Data Modeling Made Simple with CA ERwin Data Modeler r8

Data Modeling Made Simple with CA ERwin Data Modeler r8 will provide the business or IT professional with a practical working knowledge of data modeling concepts and best practices, and how to apply these principles with CA ERwin Data Modeler r8. Free download Data Modeling Made Simple with CA ERwin Data Modeler r8 books collection in PDF, EPUB, FB2, MOBI, and TXT formats. You'll build many CA ERwin data models along the way, mastering first the fundamentals and later in the book the more advanced features of CA ERwin Data Modeler. This book combines real-world experience and best practices with down to earth advice, humor, and even cartoons to help you master the following ten objectives:
Understand the basics of data modeling and relational theory, and how to apply these skills using CA ERwin Data ModelerRead a data model of any size and complexity with the same confidence as reading a bookUnderstand the difference between conceptual, logical, and physical models, and how to effectively build these models using CA ERwin's Data Modelers Design Layer ArchitectureApply techniques to turn a logical data model into an efficient physical design and vice-versa through forward and reverse engineering, for both top down and bottom-up designLearn how to create reusable domains, naming standards, UDPs, and model templates in CA ERwin Data Modeler to reduce modeling time, improve data quality, and increase enterprise consistencyShare data model information with various audiences using model formatting and layout techniques, reporting, and metadata exchangeUse the new workspace customization features in CA ERwin Data Modeler r8 to create a workflow suited to your own individual needsLeverage the new Bulk Editing features in CA ERwin Data Modeler r8 for mass metadata updates, as well as import/export with Microsoft ExcelCompare and merge model changes using CA ERwin Data Modelers Complete Compare featuresOptimize the organization and layout of your data models through the use of Subject Areas, Diagrams, Display Themes, and more
Section I provides an overview of data modeling: what it is, and why it is needed. The basic features of CA ERwin Data Modeler are introduced with a simple, easy-to-follow example.Section II introduces the basic building blocks of a data model, including entities, relationships, keys, and more. Best deals ebooks download Data Modeling Made Simple with CA ERwin Data Modeler r8 on amazon.How-to examples using CA ERwin Data Modeler are provided for each of these building blocks, as well as 'real world' scenarios for context.Section III covers the creation of reusable standards, and their importance in the organization. From standard data modeling constructs such as domains to CA ERwin-specific features such as UDPs, this section covers step-by-step examples of how to create these standards in CA ERwin Data Modeling, from creation, to template building, to sharing standards with end users through reporting and queries.Section IV discusses conceptual, logical, and physical data models, and provides a comprehensive case study using CA ERwin Data Modeler to show the interrelationships between these models using CA ERwin's Design Layer Architecture. Real world examples are provided from requirements gathering, to working with business sponsors, to the hands-on nitty-gritty details of building conceptual, logical, and physical data models with CA ERwin Data Modeler r8.From the Foreword by Tom Bilcze, President, CA Technologies Modeling Global User Community:Data Modeling Made Simple with CA ERwin Data Modeler r8 is an excellent resource for the ERwin community. Through the liberal use of illustrations, the inexperienced data modeler is graphically walked through the components of data models and how to create them in CA ERwin r8. As an experienced data modeler, Steve and Donna give me a handbook for effectively using the new and enhanced features of r8 to bring my art form to life. Data Modeling Made Simple with CA ERwin Data Modeler r8 with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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Data Modeling Made Simple

Edition:
Release: 2005-10-17
Publisher: Technics Publications, LLC
Binding: Paperback
ISBN/ASIN: 0977140008



Data Modeling Made Simple: A Practical Guide for Business & Information Technology Professionals

Ever have a bad data day? If you're a business user, architect, analyst, designer or developer, then you've probably had some bad data days. Free download Data Modeling Made Simple books collection in PDF, EPUB, FB2, MOBI, and TXT formats. It comes with the territory. Overcoming these problems is much easier if you have an in-depth understanding of the actual data. That's where a data model comes in handy. It's a diagram that uses text and symbols to represent groupings of data, giving you a clear picture of your business and application environment. Best deals ebooks download Data Modeling Made Simple on amazon.Data Modeling Made Simple provides the tools you need to read, create and validate models of your business and applications. This book contains everything about modeling you need to know but were too afraid to ask, such as: - What are the traditional and nontraditional uses of a data model? - How do subject area, logical, and physical data models differ? - When do I build a BSAM, ASAM, or CSAM? - What is the easiest way to apply normalization? - Where can I best leverage abstraction? - How do I decide whether to use denormalization or dimensionality? - What are primary, foreign, alternate, virtual, and surrogate keys? - What is the best approach to building the models? - How can I use the Scorecard system to validate a data model? Plus over 30 exercises to reinforce concepts and sharpen your skills! Reviews: "What a great book—and a fun read too! Steve has captured the essence of data modeling and made it simple. For those who are not data modelers but need to work with them, this book is an excellent primer. For those who model data occasionally but not routinely, it is an invaluable quick reference. And for those of us who are experienced (and incorrigible) data modelers, Data Modeling Made Simple is a terrific reminder that we really can keep it simple!" David Wells, Director of Education, Data Warehousing Institute "An excellent introduction from someone who knows his subject and knows how to teach it" Graeme Simsion, University of Melbourne “Data Modeling Made Simple is a must read for all professionals new to data modeling as well as those that want to ‘speak the language’ and understand the concepts. Steve writes as though he is right there with you, walking you through the terminology, explaining the symbols, and telling you what you should consider doing before, during and after you have modeled your data.” Robert S. Seiner, President, KIK Consulting & Educational Services, LLC and Publisher of The Data Administration Newsletter, tdan.com “Data Modeling Made Simple is an excellent training guide for anyone entering the data modeling field. Steve Hoberman takes the fundamental concepts of data modeling and presents them in an easy to understand and entertaining manner that I’m sure you will find valuable.” David Marco, President, EWSolutions “How does one who is not a formally trained ‘data modeler’ understand the basics of data modeling? Steve Hoberman has created an informative, fun, easy to follow, and practical book sharing data modeling concepts which are essential for any professional involved in information technology. Mr. Hoberman clearly answers key questions behind the what, why and how of data modeling and reinforces the explanations with appropriate examples, analogies and exercises.” Len Silverston, Best-Selling Author of The Data Model Resource Book, Volumes 1 and 2 Data Modeling Made Simple: A Practical Guide for Business & Information Technology Professionals with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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iPhone 4 Made Simple

Edition: 1
Release: 2010-09-01
Publisher: Apress
Binding: Paperback
ISBN/ASIN: 1430231920



iPhone 4 Made Simple





Congratulations—you’ve purchased an iPhone 4, arguably the coolest smartphone on the market. Free download iPhone 4 Made Simple books collection in PDF, EPUB, FB2, MOBI, and TXT formats. Now it’s time to learn how to take advantage of all the features, apps, and secret techniques available. To accomplish this, look no further than iPhone 4 Made Simple. Over 1,000 screen visuals and clear-cut instructions guide you through both basic and advanced features of the iPhone xG, from email and calendar tips to navigating the App Store and understanding Bluetooth and Wi-Fi networks. Written by two successful smartphone trainers and authors, this is the go-to guide for the latest and greatest version of the iPhone. Best deals ebooks download iPhone 4 Made Simple on amazon.

Download Rocket Surgery Made Easy Pdf

Edition: 1
Release: 2009-12-18
Publisher: New Riders
Binding: Paperback
ISBN/ASIN: 0321657292



Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems

It's been known for years that usability testing can dramatically improve products. Free download Rocket Surgery Made Easy books collection in PDF, EPUB, FB2, MOBI, and TXT formats. But with a typical price tag of ,000 to ,000 for a usability consultant to conduct each round of tests, it rarely happens.

In this how-to companion to Don't Make Me Think: A Common Sense Approach to Web Usability, Steve Krug spells out an approach to usability testing that anyone can easily apply to their own web site, application, or other product. (As he said in Don't Make Me Think, "It's not rocket surgery".)

In this new book, Steve explains how to:
Test any design, from a sketch on a napkin to a fully-functioning web site or application Keep your focus on finding the most important problems (because no one has the time or resources to fix them all) Fix the problems that you find, using his "The least you can do" approach By paring the process of testing and fixing products down to its essentials (A morning a month, that's all we ask ), Rocket Surgery makes it realistic for teams to test early and often, catching problems while it's still easy to fix them. Best deals ebooks download Rocket Surgery Made Easy on amazon.Rocket Surgery Made Easy adds demonstration videos to the proven mix of clear writing, before-and-after examples, witty illustrations, and practical advice that made Don't Make Me Think so popular. Rocket Surgery Made Easy: The Do-It-Yourself Guide to Finding and Fixing Usability Problems with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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