Content Rules

Edition: 1
Release: 2010-12-07
Publisher: Wiley
Binding: Hardcover
ISBN/ASIN: 0470648287



Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media)

Blogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a "voice," including organizations and their customers. Free download Content Rules books collection in PDF, EPUB, FB2, MOBI, and TXT formats. So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business? Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online-and using them to establish credibility and build a loyal customer base. Learn the art of storytelling and the science of journalism Find an authentic "voice" and craft bold content that will resonate with prospects and buyers and encourage them to share it with others Leverage social media and social tools to get your content and ideas distributed as widely as possible Written by the Chief Content Officers of marketingprofs.com Boost your online presence and engage with customers and prospects like never before with Content Rules. Best deals ebooks download Content Rules on amazon.

"What To Talk About When There's Nothing to Say," from the authors of Content Rules

How do you create content when you don't have breaking news to share regularly? If you want to remain relevant, you need to find a way to converse much more frequently than when you have big news. Consider these 10 approaches:
Chat with customers.
Ask customers a single question, such as "What's your biggest marketing challenge?" or "What's a strategy you used to grow your business this year?" Interview luminaries.
Q & A interviews with thought leaders, strategic partners, or flat-out interesting creative thinkers make for compelling text, audio, or video content. Share real-time photos.
Upload photos from industry events, meetups, or other gatherings. Fresh content matters here, and the faster you can get your photos up, the more likely they will be shared. Monitor search keywords.
What keywords are people using to find your blog or website? Those keywords can inform your content stories and suggest new opportunities based on what customers are already interested in. Trawl industry news.
Share an opinion about a recent news story that's affecting your industry or audience. Be timely; you could benefit from the extra boost of being one of the first to comment on the topic. Go behind the scenes.
Show things that your readers or followers don't usually get to see. Share photos that give an insider's view of your company, or tease some new, compelling content, product or event that you'll be launching soon. Go to an event.
Take session notes, conduct interviews, or take photos. Real-time blog or tweet the sessions that offer value to your community, and share with your audience what you learned, enjoyed, or were surprised at. Share best practices or productivity tips.
People are always looking for efficiencies, and this type of content is always highly useful and shareable. Invite guest posts.
Give your readers or employees or an expert in the industry the chance to guest post for your blog. Don't limit yourself to written content. Create a regular content series.
A themed series is a great way to help you create regular content. Pick a day of the week and post the same type of content on that day.


Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media) with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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The Skinny Rules

The Skinny Rules: The Simple, Nonnegotiable Principles for Getting to Thin

THE LAST DIET BOOK YOU’LL EVER NEED
 
With so much conflicting weight-loss advice out there to confuse your efforts, it’s no wonder you haven’t been successful losing weight and keeping it off. But with Bob Harper, superstar trainer and co-host of NBC’s hit show The Biggest Loser as your personal authority and coach, you can and will finally shed the pounds—whether you want to lose two or two hundred!
 
Distilling Bob’s vast knowledge of nutrition, weight-loss strategy, and human nature down to twenty simple, nonnegotiable principles, The Skinny Rules will help you step away from a reliance on processed foods and the need for so much sweet and salt and step into a newly thin lifestyle. And Bob’s methods couldn’t be more straightforward.
 
Taking the guesswork out of implementing the Skinny Rules, Bob offers a month’s worth of menu plans and more than 90 delicious, rule-abiding recipes for breakfast, lunch, dinner, and snacks to keep you cooking and eating skinny for life. You’ll be happily astounded to see the variety and volume of the tasty food on your plate! He also includes terrific tips for what to stock in your fridge and what to prepare every weekend in order to set yourself up for success during your too-busy-to-cook weekdays.
 
A virtual GPS to your weight-loss goals, The Skinny Rules takes the mystery out of the process, offering the fastest route to your skinny destination.
 
LOSING WEIGHT IS NOW AS SIMPLE AS 1-2-3 . . . AND 3-15-18-20 TOO!
 
Rule #3: Eat protein at every meal, making some kind of fish your go-to protein as often as you can. Take your weight and divide it by two—that’s more or less how much protein you should be eating in grams every day.
 
Rule #15: Eat at least ten meals a week at home (and cook them yourself). Restaurant portions are usually 40 to 50 percent bigger than what you’d serve at home—the more you eat out, the more you overeat. Set yourself up for success by preparing my turkey meatballs, hummus, and roasted vegetables on the weekend so that you will have go-to staples and no excuses!
 
Rule #18: Go to bed slightly hungry. Denied fuel for more than five hours, your body will start burning its own fat and sugar. Make a point not to eat after dinner and you’ll be burning fat while you’re sleeping.
 
Rule #20: Enjoy a splurge meal once a week. Unlike episodic bingeing, splurge meals are an ingredient in your diet. When you plan something, you are in control.

The World of Downton Abbey

A lavish look at the real world--both the secret history and the behind-the-scenes drama--of the spellbinding Emmy Award-winning Masterpiece TV series Downton Abbey

 

April 1912. The sun is rising behind Downton Abbey, a great and splendid house in a great and splendid park. So secure does it appear that it seems as if the way it represents will last for another thousand years. It won't.

 

Millions of American viewers were enthralled by the world of Downton Abbey, the mesmerizing TV drama of the aristocratic Crawley family--and their servants--on the verge of dramatic change. On the eve of Season 2 of the TV presentation, this gorgeous book--illustrated with sketches and research from the production team, as well as on-set photographs from both seasons--takes us even deeper into that world, with fresh insights into the story and characters as well as the social history.

First, Break All the Rules

First, Break All the Rules: What the World's Greatest Managers Do Differently

The greatest managers in the world seem to have little in common. They differ in sex, age, and race. They employ vastly different styles and focus on different goals. Yet despite their differences, great managers share one common trait: They do not hesitate to break virtually every rule held sacred by conventional wisdom. They do not believe that, with enough training, a person can achieve anything he sets his mind to. They do not try to help people overcome their weaknesses. They consistently disregard the golden rule. And, yes, they even play favorites. This amazing book explains why.

Marcus Buckingham and Curt Coffman of the Gallup Organization present the remarkable findings of their massive in-depth study of great managers across a wide variety of situations. Some were in leadership positions. Others were front-line supervisors. Some were in Fortune 500 companies; others were key players in small, entrepreneurial companies. Whatever their situations, the managers who ultimately became the focus of Gallup's research were invariably those who excelled at turning each employee's talent into performance.

In today's tight labor markets, companies compete to find and keep the best employees, using pay, benefits, promotions, and training. But these well-intentioned efforts often miss the mark. The front-line manager is the key to attracting and retaining talented employees. No matter how generous its pay or how renowned its training, the company that lacks great front-line managers will suffer.

Buckingham and Coffman explain how the best managers select an employee for talent rather than for skills or experience; how they set expectations for him or her -- they define the right outcomes rather than the right steps; how they motivate people -- they build on each person's unique strengths rather than trying to fix his weaknesses; and, finally, how great managers develop people -- they find the right fit for each person, not the next rung on the ladder. And perhaps most important, this research -- which initially generated thousands of different survey questions on the subject of employee opinion -- finally produced the twelve simple questions that work to distinguish the strongest departments of a company from all the rest. This book is the first to present this essential measuring stick and to prove the link between employee opinions and productivity, profit, customer satisfaction, and the rate of turnover.

There are vital performance and career lessons here for managers at every level, and, best of all, the book shows you how to apply them to your own situation.

Marcus Buckingham and Curt Coffman expose the fallacies of standard management thinking in First, Break All the Rules: What the World's Greatest Managers Do Differently. In seven chapters, the two consultants for the Gallup Organization debunk some dearly held notions about management, such as "treat people as you like to be treated"; "people are capable of almost anything"; and "a manager's role is diminishing in today's economy." "Great managers are revolutionaries," the authors write. "This book will take you inside the minds of these managers to explain why they have toppled conventional wisdom and reveal the new truths they have forged in its place."

The authors have culled their observations from more than 80,000 interviews conducted by Gallup during the past 25 years. Quoting leaders such as basketball coach Phil Jackson, Buckingham and Coffman outline "four keys" to becoming an excellent manager: Finding the right fit for employees, focusing on strengths of employees, defining the right results, and selecting staff for talent--not just knowledge and skills. First, Break All the Rules offers specific techniques for helping people perform better on the job. For instance, the authors show ways to structure a trial period for a new worker and how to create a pay plan that rewards people for their expertise instead of how fast they climb the company ladder. "The point is to focus people toward performance," they write. "The manager is, and should be, totally responsible for this." Written in plain English and well organized, this book tells you exactly how to improve as a supervisor. --Dan Ring

Information Rules Pdf

Edition: 1ST
Release: 1998-11-19
Publisher: Harvard Business Review Press
Binding: Hardcover
ISBN/ASIN: 087584863X



Information Rules: A Strategic Guide to the Network Economy

In Information Rules, authors Shapiro and Varian reveal that many classic economic concepts can provide the insight and understanding necessary to succeed in the information age. Free download Information Rules books collection in PDF, EPUB, FB2, MOBI, and TXT formats. They argue that if managers seriously want to develop effective strategies for competing in the new economy, they must understand the fundamental economics of information technology. Whether information takes the form of software code or recorded music, is published in a book or magazine, or even posted on a website, managers must know how to evaluate the consequences of pricing, protecting, and planning new versions of information products, services, and systems. The first book to distill the economics of information and networks into practical business strategies, Information Rules is a guide to the winning moves that can help business leaders navigate successfully through the tough decisions of the information economy.Chapter 1 of Information Rules begins with a description of the change brought on by technology at the close of the century--but the century described is not this one, it's the late 1800s. Best deals ebooks download Information Rules on amazon.One hundred years ago, it was an emerging telephone and electrical network that was transforming business. Today it's the Internet. The point? While the circumstances of a particular era may be unique, the underlying principles that describe the exchange of goods in a free-market economy are the same. And the authors, Carl Shapiro and Hal Varian, should know. Shapiro is Professor of Business Strategy at the Haas School of Business at UC Berkeley and has also served as chief economist at the Antitrust Division of the Justice Department. Varian is the Dean of the School of Information Management and Systems at UC Berkeley. Together they offer a deep knowledge of how economic systems work coupled with first-hand experience of today's network economy. They write: Sure, today's business world is different in a myriad of ways from that of a century ago. But many of today's managers are so focused on the trees of technological change that they fail to see the forest: the underlying economic forces that determine success and failure. Shapiro and Varian go to great lengths to purge this book of the technobabble and forecasting of an electronic woo-woo land that's typical in books of this genre. Instead, with their feet on the ground, they consider how to market and distribute goods in the network economy, citing examples from industries as diverse as airlines, software, entertainment, and communications. The authors cover issues such as pricing, intellectual property, versioning, lock-in, compatibility, and standards. Clearly written and presented, Information Rules belongs on the bookshelf of anyone who has an interest in today's network economy--entrepreneurs, managers, investors, students. If there was ever a textbook written on how to do business in the information age, this book is it. Highly recommended. --Harry C. Edwards Information Rules: A Strategic Guide to the Network Economy with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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How to Build a Business Rules Engine

Edition: 1
Release: 2003-11-12
Publisher: Morgan Kaufmann
Binding: Paperback
ISBN/ASIN: 1558609180



How to Build a Business Rules Engine: Extending Application Functionality through Metadata Engineering (The Morgan Kaufmann Series in Data Management Systems)

· This is the only book that demonstrates how to develop a business rules engine. Free download How to Build a Business Rules Engine books collection in PDF, EPUB, FB2, MOBI, and TXT formats. Covers user requirements, data modeling, metadata, and more.
· A sample application is used throughout the book to illustrate concepts. The code for the sample application is available online at http://www.refdataportal. Best deals ebooks download How to Build a Business Rules Engine on amazon.om.
· Includes conceptual overview chapters suitable for management-level readers, including general introduction, business justification, development and implementation considerations, and more.

· This is the only book that demonstrates how to develop a business rules engine. Covers user requirements, data modeling, metadata, and more.
· A sample application is used throughout the book to illustrate concepts. The code for the sample application is available online at http://www.refdataportal.com.
· Includes conceptual overview chapters suitable for management-level readers, including general introduction, business justification, development and implementation considerations, and more. How to Build a Business Rules Engine: Extending Application Functionality through Metadata Engineering (The Morgan Kaufmann Series in Data Management Systems) with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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Drupal Rules How-To

Edition:
Release: 2012-11-23
Publisher: Packt Publishing
Binding: Paperback
ISBN/ASIN: 1849519986



Drupal Rules How-To

Discover the power of the Rules framework to turn your Drupal 7 installation into an action-based, interactive application Overview Leverage the power of Rules and Views Bulk Operations Re-use configurations using Components Create your own Events, Conditions and Actions. Free download Drupal Rules How-To books collection in PDF, EPUB, FB2, MOBI, and TXT formats. In Detail Rules is what every Drupal site builder and developer has to use when creating event – action-based applications. The framework provides a highly flexible way to create sophisticated, condition-based functions any Drupal based system into an interactive application. Rules makes Drupal rule the CMS world. "Drupal Rules How-To" is a practical, hands-on guide that provides you with a number of clear step-by-step exercises, which will help you take advantage of the real power of the Rules framework, and understand how to use it on a site builder and developer level This book demonstrates the power and flexibility of the Rules framework. Best deals ebooks download Drupal Rules How-To on amazon.It discusses the main aspects of the module both from the site builder and developer perspective, from basic and advanced Rule configurations using Events, Conditions, Actions and Components to getting familiar with the Rules API. You will also learn how to use additional modules together with Rules to further extend the possibilities of your Drupal system, such as Rules Scheduler to schedule the execution of your Rule configurations and Views Bulk Operations to execute Rule configurations on a view result list. The book also demonstrates the main API features that enable you to create your own Events, Conditions and Actions, provide new data types to Rules and execute your configurations programmatically What you will learn from this book Getting familiar with the user interface Creating reaction rules using Events, Conditions and Actions Re-using configurations using Components Debugging Rule configurations Using Loops and Lists Extending Rules using other modules like Views Bulk Operations and Flag Creating your own Events, Conditions, and Actions Executing Rule configurations programmatically Approach This book is a practical, task-based, step-by-step tutorial that starts in a simple way, identifying disk device partitions, and culminates with advanced tasks such as preparing for new operating systems. Who this book is written for This book is for Drupal site builders and developers who want to take full advantage of the Rules framework's power and flexibility. Readers of this book should be familiar with the Drupal 7 user interface Drupal Rules How-To with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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Rules of Play

Edition:
Release: 2003-09-25
Publisher: The MIT Press
Binding: Hardcover
ISBN/ASIN: 0262240459



Rules of Play: Game Design Fundamentals

As pop culture, games are as important as film or television--but game design has yet to develop a theoretical framework or critical vocabulary. Free download Rules of Play books collection in PDF, EPUB, FB2, MOBI, and TXT formats. In Rules of Play Katie Salen and Eric Zimmerman present a much-needed primer for this emerging field. They offer a unified model for looking at all kinds of games, from board games and sports to computer and video games. As active participants in game culture, the authors have written Rules of Play as a catalyst for innovation, filled with new concepts, strategies, and methodologies for creating and understanding games.. Best deals ebooks download Rules of Play on amazon.uilding an aesthetics of interactive systems, Salen and Zimmerman define core concepts like "play," "design," and "interactivity." They look at games through a series of eighteen "game design schemas," or conceptual frameworks, including games as systems of emergence and information, as contexts for social play, as a storytelling medium, and as sites of cultural resistance.Written for game scholars, game developers, and interactive designers, Rules of Play is a textbook, reference book, and theoretical guide. It is the first comprehensive attempt to establish a solid theoretical framework for the emerging discipline of game design. Rules of Play: Game Design Fundamentals with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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Advanced Dungeons and Dragons Core Rules 2.0 Expansion CD-ROM Pdf

Edition: CD-Rom
Release: 1999-08
Publisher: Wizards of the Coast
Binding: CD-ROM
ISBN/ASIN: 0786915439



Advanced Dungeons and Dragons Core Rules 2.0 Expansion CD-ROM

Free download Advanced Dungeons and Dragons Core Rules 2.0 Expansion CD-ROM books collection in PDF, EPUB, FB2, MOBI, and TXT formats. Best deals ebooks download Advanced Dungeons and Dragons Core Rules 2.0 Expansion CD-ROM on amazon. Advanced Dungeons and Dragons Core Rules 2.0 Expansion CD-ROM with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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