JavaScript

JavaScript: The Definitive Guide: Activate Your Web Pages (Definitive Guides)

Since 1996, JavaScript: The Definitive Guide has been the bible for JavaScript programmers—a programmer's guide and comprehensive reference to the core language and to the client-side JavaScript APIs defined by web browsers.

The 6th edition covers HTML5 and ECMAScript 5. Many chapters have been completely rewritten to bring them in line with today's best web development practices. New chapters in this edition document jQuery and server side JavaScript. It's recommended for experienced programmers who want to learn the programming language of the Web, and for current JavaScript programmers who want to master it.

"A must-have reference for expert JavaScript programmers...well-organized and detailed."

--Brendan Eich, creator of JavaScript, CTO of Mozilla

"I made a career of what I learned from JavaScript: The Definitive Guide.”

-- Andrew Hedges, Tapulous

100 Things Every Designer Needs to Know About People (Voices That Matter)

We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard, confusing, and inefficient. This book combines real science and research with practical examples to deliver a guide every designer needs. With it you’ll be able to design more intuitive and engaging work for print, websites, applications, and products that matches the way people think, work, and play.

Learn to increase the effectiveness, conversion rates, and usability of your own design projects by finding the answers to questions such as:

• What grabs and holds attention on a page or screen?

• What makes memories stick?

• What is more important, peripheral or central vision?

• How can you predict the types of errors that people will make?

• What is the limit to someone’s social circle?

• How do you motivate people to continue on to (the next step?

• What line length for text is best?

• Are some fonts better than others?

These are just a few of the questions that the book answers in its deep-dive exploration of what makes people tick.