Clout

Edition: 1
Release: 2010-12-13
Publisher: New Riders
Binding: Paperback
ISBN/ASIN: 0321733010



Clout: The Art and Science of Influential Web Content (Voices That Matter)

Results. Free download Clout books collection in PDF, EPUB, FB2, MOBI, and TXT formats. Everyone wants them, whether to sell more products, spread good ideas, or win more funding. In our busy digital world, the way to results is influencing people on the web. But how?

An ad campaign won't cut it. A Twitter account doesn't guarantee it. Best deals ebooks download Clout on amazon.Manipulative tricks will backfire. Instead, you need quality, compelling web content that attracts people and engages them for the long haul.
 
Clout explains the key principles of influence and how to apply them to web content. Along the way, those principles come to life with practical examples from HowStuffWorks.com, Newell Rubbermaid, Centers for Disease Control and Prevention, and many more brands. With this book, you'll:
Discover why a technology feature, marketing campaign, SEO effort, or redesign aren't enough to influence online. Understand the business value of compelling web content.  Learn 8 principles for influence from the art of rhetoric and the science of psychology. Find out what context is and why it's so important to influence. Jump start your planning for content with a content brief. Learn how to evaluate your web content and determine whether it's making a difference.Foreword by Karen McGrane, managing partner of Bond Art + Science Clout: The Art and Science of Influential Web Content (Voices That Matter) with free ebook downloads available via rapidshare, mediafire, 4shared, and hotfile.

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